HA²LO Technology

 

 

 

Hāʻalo (Hawaiian) = Sport (English)

When we think of Sports, we think differently. Not just in terms of language, but in ways that might change the Sports industry forever.

We think of sports in terms of technology. By developing & implementing newest Sports Technology on HA²LO, we will build the most innovative clubs and teams in the world.

And we will prove that technology also drives physical success on the field!

HA²LO | Scout

Identify the stars of tomorrow, assisted by Big Data. Our Scout tracks in more depth than any other scouting solution on the market.

HA²LO | Access

HA²LO | Access enables fans for the first time ever to manage their complete stadium experience on one device. Everything is just one swipe away – home and away.

HA²LO | Gainchanger

HA²LO | Gainchanger ist the brain that make the most individual fan experience possible. By using smart algorithms, fans can be offered a higly unique product.

Meet HA²LO Technology

#theha²lovision

HA²LO is the new Tech Ecosystem in Sports. With our partners from the professional European soccer leagues we will build a platform to implement all possible tech use cases in the areas of Sports & eSports. Thus, developing the most digital clubs in the world.

The products will be made available to the whole sports industry, enabling large profits and future growth.

    our team

    Peter Jaeger

    Co-Founder & CEO

    Kryztof Urban

    Co-Founder & CTO

    Mr. Bundesliga

    Co-Founder & CMO/CSO

    Lukas Bennemann

    Co-Founder

    Janne Müller-Wieland

    Sports Strategy Lead

    HA²LO Advisors

    Our Partners

    Thanks to our incredible partners

    Our Timeline

    How we developed the HA²LO idea
    1

    Idea development

    April 2017
    2

    First internal MVP

    September 2017
    3

    Architecture development stage

    November 2017
    4

    First Alpha with a Bundesliga Club

    January 2018
    5

    Smart portfolio compilation

    April 2018
    6

    Bundesliga Partnership

    Fall 2018
    April 2017

    Idea development

    Based on experiences while running Microsoft's Sports Team and Innovation unit in Germany Peter discussed the initial idea with leading clubs in Bundesliga and with insiders from the Sports Industry globally. From Ideation to Creation it took a couple of month to build the initial vision "to build and operate the AI powered Entertainment Platform of the Future". In later steps this vision came real with gainchanger.io

     

    September 2017

    First internal MVP

    Based on the knowledge of our founders we started to develop our first MVP and build out the vision for our company : 

    Our Mission is to build and operate the AI powered B2B Entertainment Data Platform of the Future.

    We will start with Sports (Bundesliga), eSports (ESL) and Shopping Malls. We will later extend the business to other Sports (Basketball, Handball, Hockey etc), cultural events, Concerts, Cinema, and B2B Events. After our initial proof of concept with few clubs and malls we will extend to Europe and later Globally leveraging our Partners.

    The Data we collect in our platform will help to predict behavior of Individuals based on AI to increase TopLine Revenue for our customers.

    November 2017

    Architecture development stage

    During November we decided on the general architecture for our services portfolio. All of our services will make extensive use of leading cloud technologies and open source software. While our internal IT leverages cloud technologies from Microsoft (Office 365) our external services will be build leveraging Google and Amazon cloud services.

    January 2018

    First Alpha with a Bundesliga Club

    As a matter of fact we startet to test our gainchanger.io product together with a Bundesliga club. Opt-In ratios where far ahead of what we initially thought.

    April 2018

    Smart portfolio compilation

    During the discussion with several Bundesliga Clubs we finetuned our initial product portfolio and decided to start with HA²LO AccessAllArea and HA²LO Scout. Both launch products make extensive use of our HA²LO Gainchanger AI technologie.

    Fall 2018

    Bundesliga Partnership

    In Fall 2018, we will present our partners from the European soccer sphere. Together, we will build the future of soccer.